Introducing TrailHead
Hi, I'm Robert Reid. I've been a financial planner for over 20 years. I've worked for several of the major banks. And I've seen the economy change from behind the veil. Financial planners like me put all their energy into their 'whales'. And that leaves a whole ocean of people left underserved, or worse... unserved. Sure, the banks offer services for "everybody,” but you truly get what you pay for.Learning this left me asking… are all our clients being well served? That's why I built TrailHead.
The Product
TrailHead is where the path to financial confidence begins. It's a financial planning app, designed for those who are just starting their journey. By taking two minutes to answer just 7 questions, TrailHead defines a clear and actionable financial goal.You can see your progress towards that goal each time you login. Are you ahead, behind, or right on track? You can compare your strategy to index-based benchmarks. You can easily see what your money today is worth in retirement. And you can always adjust your goals.. as your life changes.TrailHead is all about getting people on the right path.
The Opportunity
Why is a simple starting place so important? Americans are telling us and the story is clear...- 60 million people believe they need help planning their financial future.
- 75 million people feel overwhelmed at the idea of financial planning.
- 98 million people have done no planning at all.These are alarming statistics. These are the people that most financial planners turn away. But what happens when nearly 100 million Americans reach retirement… unprepared? It's a scary thought for them. It's a scary thought for me. And it should be scary for you.On the bright side, this is an enormous market... a true blue ocean. That's 100 million Americans, who need financial planning and don't have it. I've talked with my client's children. I've talked with young people who've heard my pitch... TrailHead offers the path that their generation is craving.
The Market
So the market is huge. And our competitors have seen it too. But our competitor's offerings are complicated, and they seem to push you as fast as they can to a financial advisor. Our approach… is different. We're making a financial planning tool that's accessible to everyone. One that allows you to: see your strategy working, make adjustments to keep you on track, and visualize your future (in today's dollars).We’re offering a free, ad-supported model with basic planning features. We're not leaving anyone behind. We’ll work with anyone at any stage of their life, to get them on the path… to financial confidence. We also have paid subscriptions, with interactive monitoring, advanced charting, and detailed reports. And as we grow (and as our users are ready), we will offer matches to financial planners that are right for them, taking a referral fee from the planner, not the user.We are projecting 10% of our users will join on our subscription plan at $30/year. Given the need TrailHead serves, we're projecting 2.5 million users in 2027, with a revenue of 30 million. We've found our product-market fit. Our feature set is defined. By the end of the year, our app will be in beta testing.
The Ask
We're seeking $500k in pre-seed funds. This gets us to our first 10,000 users, and allows us to continue to develop TrailHead based on real user experience.And we've got the team to make this happen. My partner and advisor Fred Cary has led 4 successful exits and secured over $2B in capital. My CTO Alex La Torre sold his last startup to Deloitte and sits on the U.N.’s Business Counsel. And me, I have over 20 years experience in financial planning.I know the opportunity. I know the market. And I know the strategies to help 100 million Americans reach their financial goals. I hope you'll join me on this journey. Let’s have a talk at the TrailHead. Thanks.
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